Jul 14, 2021

Best Podcasts to Stream When Starting Your First Business

In 2020, entrepreneurs started more than 800,000 new businesses. Despite the pandemic—and sometimes because of it—entrepreneurs looked for creative ways to launch, pivot, grow, or sustain their companies. 

Savvy entrepreneurs are always looking for innovative strategies and insights to take their business ideas to the next level. In recent years, these business owners have turned to podcasts as an informative, educational resource.

In 2020, 49% of Americans between ages 12 and 34 listened to podcasts at least once a month—a 7% increase from 2019. 

If you’re thinking about starting a business or need help growing your company, you may want to consider turning to podcasts. There are thousands of business professionals freely sharing their entrepreneurial stories, which can help you to troubleshoot current or future issues.

Below is a list of 6 of the most popular podcasts for new business owners and hungry entrepreneurs. Consider listening to some or all of the podcasts on our list, and feel free to share any that you think we missed with us on social @SunriseByLendio.

Entrepreneurs on Fir‪e

Entrepreneurs on Fir‪e by John Lee Dumas has more than 2,600 episodes, so you’re sure to find inspiring interviews or valuable pieces of advice throughout its archives. Each episode features a specific topic and an interview with a leading entrepreneur. 

Most episodes are less than 20 minutes long—shorter than most people’s commutes. These short episodes are filled with valuable insights that can spark your own creativity or provide new vantage points on a topic.

Entrepreneurs on Fire posts episodes daily on weekdays, so there’s always something new to discover. 

Ambitious Entrepreneur Show  

Annemarie Cross, aka “The Podcasting Queen,” is the host of the Ambitious Entrepreneur Show. This podcast has almost 300 episodes and debuts a new episode weekly. Each episode is 30–45 minutes long, allowing for in-depth conversations with the interviewees. 

The goal of this podcast is to teach listeners how to distinguish their business so they can grow their customer base and scale their business. Tune in for interviews with entrepreneurs who’ve been in your shoes and found creative solutions to similar problems.   

Becoming Great

The Becoming Great podcast is hosted by serial entrepreneur Erik Bergman and his longtime friend and colleague Emil Ekvardt. Erik is no stranger to entrepreneurship and made more than $50 million before turning 30 with his first business, Catena Media. He eventually stepped away from that business to launch a new philanthropic project, Great.com: an online marketing affiliate that donates 100% of its profits to charity.

The Becoming Great podcast documents this journey and the business struggles he’s faced both previously and now. The podcast covers popular topics like how to network online, leadership techniques, and goal setting, while also examining the spiritual and psychological sides of running a business. 

This podcast is a great listen for anyone launching their first company: it peels back the curtain of entrepreneurship in a fun, inspiring, and raw way. 

How I Built This

How I Built This with Guy Raz is an NPR podcast with a single theme: how do entrepreneurs turn ideas into realities? Each week, a new business owner shares the steps they took to create a business and the challenges they faced along the way. 

Whether you realize it or not, most successful entrepreneurs have been in your shoes—especially when it comes to universal business themes like outsourcing, hiring, scaling, human resources, sales, and customer service. Not only will you learn about the rise of these businesses, you’ll also hear about the struggles they faced along the way—which may strike a chord—and how they ultimately prevailed.

Shorter episodes of How I Built This last 30 minutes while longer episodes are closer to 90 minutes. They release 1–2 weekly—so consider setting up notifications for new episodes.

The School of Greatness

The School of Greatness podcast by Lewis Howes has more than 250,000 subscribers and nearly 1,100 episodes. This is another great listen for first-time business owners, as it covers many big-picture topics that entrepreneurs might not consider—like burnout and developing work-life balance.

Between managing employees, invoicing customers, and building a brand, running a successful business is stressful. Take an hour out of your day 3 times a week (Monday, Wednesday, Friday) to listen to this podcast—it’ll give you needed space from your business and also provide some applicable tips to become a better leader.

The Introvert Entrepreneur 

The Introvert Entrepreneur stopped creating new episodes in 2018, but founder Beth Buelow has continued expanding the brand to provide resources to new business owners. She’s active on Twitter, has a series of books under the same name as her podcast, and provides coaching to new business owners. If you enjoy her brand, then you’ll love her podcast. There are 172 episodes that discuss the challenges of introversion and leadership. 

Each of these podcast hosts has its own personality and unique format, which means you don’t have to love every podcast on this list. Listen to a few to find the ones you like, then let the podcasters guide you through your business development, launch, and growth states. 

About the author

Derek Miller
Derek Miller
Derek Miller is a writer specializing in entrepreneurship, small business, and digital marketing. His work has featured in sites like Entrepreneur, GoDaddy, Score.org, and StartupCamp. He’s currently the CMO of Smack Apparel, the content guru at Great.com, and a marketing consultant for small businesses.


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