Elevating Your Business With Cashless Payments

Apr 24, 2021

Elevating Your Business With Cashless Payments

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Cashless and contactless payment systems have been used for decades in various countries around the world. But the ongoing pandemic has also expedited technology adoption here in the United States, where foot-dragging has sometimes been the name of the game. Faced with health risks and wary customers, most small business owners are rethinking how they collect payments at the point of sale.

Traditional credit card readers undoubtedly contain impressive technology, but they sometimes seem like fossils in our new reality. How can you assure customers that you’re doing everything in your power to provide a safe shopping experience then ask them to push dirty buttons on a card reader and sign their name using the same stylus as all your other customers?

“The cash register has emerged as the most dangerous place in the store, according to public health and worker safety experts,” reports CNN.com. “Every item cashiers touch, scan, and bag has been handled by customers and other workers. The Centers for Disease Control and Prevention says it is possible that a person can get coronavirus by touching a surface or object that has the virus on it.”

You might have cleaning protocols in place, but it’s unrealistic to expect your employees to follow them perfectly. Even if they do, it’s not necessarily a prime solution. Given a choice, nearly every customer would prefer not to hold the same stylus as hundreds of strangers, regardless of how recently you cleaned it.

“There are many uncertainties about how the coronavirus will impact people’s health, their jobs, and the economy, but some consumer trends have already become so obvious that they suggest a long-lasting shift in people’s behavior when the COVID-19 crisis finally departs,” says finance expert Ben Fox Rubin. “One of them is the move toward contactless transactions in the US getting supercharged, as shoppers try to restrict what they touch in stores—if they go out at all—to avoid catching the virus…Now retailers that remain open are scrambling to respond to this new consumer need.”

You can’t simply make assurances in the era of COVID—you need to change the way your business operates. It’s survival of the fittest, so adaptation is crucial.

About the Author

Grant Olsen

Grant Olsen

Grant Olsen is a writer specializing in small business loans, leadership skills, and growth strategies. He is a contributing writer for KSL 5 TV, where his articles have generated more than 6 million page views, and has been featured on FitSmallBusiness.com and ModernHealthcare.com. Grant is also the author of the book "Rhino Trouble." He has a B.A. in English from Brigham Young University.

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