The Guide to Managing Your Business’s Pricing Packages

Mar 23, 2021

The Guide to Managing Your Business’s Pricing Packages

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Many small businesses don’t struggle to produce a quality product or service. Instead, they struggle with the other nuances of running a successful business—marketing, hiring, scaling, and customer retention. 

Lost in the midst of all this chaos is a subtle but important component: pricing. Pricing is a crucial part of running a business, especially a service-based business. If you’re not evaluating your pricing strategy or utilizing service packages, you could be leaving a lot of money on the table.

This guide will dive into the techniques and strategies surrounding pricing services and consider how service-based small businesses can leverage the power of bundled pricing. 

About the Author

Derek Miller

Derek Miller

Derek Miller is a writer specializing in entrepreneurship, small business, and digital marketing. His work has featured in sites like Entrepreneur, GoDaddy, Score.org, and StartupCamp. He’s currently the CMO of Smack Apparel, the content guru at Great.com, and a marketing consultant for small businesses.

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