Jun 24, 2020

3 Ways to Help Your Branding Efforts Through Invoicing

Invoices are a critical part of any small business. As a small business owner, it’s your job to ensure that they contain all needed information and look incredible. Since invoices are essentially your last point of contact with customers, you’ll want to make certain that what customers see will leave a good impression and make them want to work with your business in the future.

Part of building brand awareness and repeat business comes through your approach to invoicing. While there are numerous online templates for custom invoices, you should make an effort to ensure yours act like a movie’s post-credits scene: invoices should hook your customers and either add a sense of satisfaction at the conclusion of their time with you or make them look forward to the opportunity to work with you again.

To help you create effective and brand-supporting invoices, here are 3 suggestions you can follow to get the most out of your professional invoices.

1. Let Your Personality Shine

As you build your custom invoices, it’s a good idea to let your business’s personality shine. Whether it’s a quippy one-liner in its footer or your overall design choices, each element of your invoice should reinforce your brand identity. Take a moment to consider the aspects of your business that make it unique (brand voice, core values, etc.) and find a way to showcase them in your invoice. Doing so can serve as a friendly reminder about who you are and what your business has to offer.

2. Include Visual Reminders

Americans spend an average of 11 hours per day consuming mediaand a large percentage of that comes in the form of visual media. As a result, it’s safe to say we’re all pretty visually oriented, which means it could be wildly helpful to your customers if you include photos of the products you sold them in your invoices. Whether it’s a thumbnail image of the item from your website’s product page or the custom logo you designed for your client’s startup, anything visual that you can include will help customers remember their business experience with youand further your branding goals.

3. Leverage Free Invoicing Software

In this digital age, the use of snail-mail invoices and paper receipts is rapidly dwindling. In a similar fashion, free invoicing software options are popping up every which way. As you work to build your branding-centric invoices and fine-tune your payment process, it’s a good idea to consider implementing free bookkeeping and invoicing software alongside your normal business operations. 

The best software options will likely include the ability for customers to make easy payments via credit card or bank transfers. If you leverage that feature and the simple payment process it provides, you’ll likely improve your customers’ experience—and their perception of your business. 

Making Better Business Choices

Invoicing is a key component to your business, and ensuring it’s up to snuff will help to secure your business in your customers’ minds. Whether you use invoicing software to create easy-to-use, branded invoices or hire a graphic designer to imagine something truly unique, your efforts will only help your business. 

Paying attention to the details and allocating energy and effort to all areas of your business will set you apart from your competition. Don’t hesitate to go the extra mile—it will improve your customers’ experiences and establish your business’s integrity and consideration with them.

 

About the author

Bjólan Holyoak
Bjólan Holyoak
Bjólan Holyoak is a small business finance writer based in Utah who believes that with the right panache, financial information can be as much of a "breath of fresh air" as a hike in the Utah mountains.

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